How A Supportive Climate On The Workplace Essay - 1135 Words

How to Build a Supportive Climate in the Workplace Barbara Linzy Shannon McDaniel Communications 210 Partner Project 11/15/16 How to Create a Supportive Climate in the Workplace Friendship and workplace: Humans are social animals. As we spend more and more time at our perspective workplaces, interpersonal relationships become vital. â€Å"According to the Gallup Organization, people who have a best friend at work are seven times more likely to be engaged in their jobs.† (Mind Tools, 2016) Another study’s findings â€Å"indicate that employees consider workplace friendships are a critical component of a healthy, supportive working environment.† (Dickie, 2009) Friends at work will typically have shared attitudes and behaviors, as well as have an impact on stability and decrease the negative attitudes that can arise. (Dickie, 2009) This shows that workplace friendships can motivate employees which will establish supportive climates and increase productivity, improve the wellbeing of employees by creating a forum for sharing, enable trust and cooperation, and help people move beyond gender and race stereotypes. (Dickie, 2009) So how do we go about building these rela tionships and creating a supportive climate? A good place to start is practicing common courtesy such as saying hi, calling people by name, and maintaining eye contact. Also having trust and mutual respect are both very important. When you trust andShow MoreRelatedClimate Essay780 Words   |  4 PagesActive listening in the workplace is very important. It is important because to being a good, active listener will mean that there will be good communication. In being an active listener, you will be able to cultivate an interest in both the speaker and the message. By having an interest in the speaker and the message, you will be able to focus your attention on the message being given. Active listening helps approve the level of communication in the workplace, because it improves overall understandingRead MoreThe Impact Of A Poor Communication Climate On The Workplace Essay951 Words   |  4 Pagesliterature to provide a basis for the research. The literature review will consist of theoretical perspectives and previous research findings related to the communication climate in the workplace. The review will provide a focus for the study and to report the important concepts and data related to the attitudes and behaviors in the workplace. The review will include an overview of the behaviors, conflict resolution, and educating leadership on communication strategies. A variety of resources will be utilizedRead MoreHow The Diverse Labor Force Management Improves Individual And Organizational Level Outcomes913 Words   |  4 Pagesreference lists of some leading scholars’ research, such as Cox’s interactional model of the cultural diversity and McKay’s diversity climate studies, in order to obtain more relevant materials. The phase of gathering the appropriate data for the suitable topic has been through several steps and methods. Firstly, my initial topic of the study is the analysis of how the diverse labor force management improves individual and organizational level outcomes in the hospitality industry. I searched theRead MoreThe Importance Of Creating And Managing A Culturally Diverse Working Environment?1665 Words   |  7 Pagesall should know that diversity makes for a rich tapestry, and we must understand that all the threads of the tapestry are equal in value no matter what their colour,† (Angelou Johnson, 2014). This quote shows how cultural diversity is widely believed to be a benefit to society, but how do these benefits stretch to the context of a business? This review will be looking into literature surrounding the question, what are the key outcomes of creating and managing a culturally diverse working environmentRead MoreSupervisor Attitudes About Employee Work/Life Issues1340 Words   |  6 PagesSupervisor attitudes about employee work/life issues are critical to the success of any work-family initiative and play an integral part of two of the four components of family-friendly workplaces: workplace culture and climate and workplace relationships (see Sloan Work and Family Encyclopedia entries Family-Friendly Workplace and Work-Family Culture). In fact, one might say that supervisor attitudes are hurdles that must be cleared in order for an organization to achieve any level of â€Å"family-friendly†Read MoreUnit 7 Assignment Interpersonal Communication Kaplan University864 Words   |  4 Pageshis son’s illness he is not able to practice dual perspective in order to understand how the employee feels and understand his concerns. Finally, he is not responding. According to Wood (2010) active listening includes showing nonverbal cues such as nodding, vocal sounds and eye contact. In his interviews, Alan does not show this nonverbal languag e, but he shows a rigid expression with his face and body. Describe how Alan’s opening comments in the video (his view of his job) affect his approach to theRead MoreThe Goals Of Disability Management Programs1419 Words   |  6 PagesWork related injuries are prevalent and costly. Each year an estimated 270 million workplace accidents occur worldwide. The annual cost of these accidents is $1.25 trillion U.S dollars. Under the Canadian human rights legislation, employers have a â€Å"duty to accommodate individuals† as they return to work. Meaning those who are attempting to return to work following an injury or illness via change in job task and or the work environment to enable workers with temporary or permanent disability to performRead MoreCommunity Case Study1710 Words   |  7 Pagesdiscussion. Second, a high degree of trust and professional regard exist in our school. The secretary in our discussion shared that she feels the most concern for this area because of the complete unprofessionalism that occurs in the workplace when addressing students, parents, teachers, and co-workers. The others in the discussion agreed that they noticed the behavior as well. When parents walk into the office, they are not welcomed and address immediately, instead they have parents orRead MoreHostility Towards Transgender Students1090 Words   |  4 Pagesviolence† (as cited by Blockting et al., p. e1). Transgender students experience feelings of hostility and lack of acceptance in their school environments. In a 2011 National School Climate Survey that was conducted by the Gay, Lesbian and Straight Education Network, â€Å"transgender students experienced more hostile school climates than their non-transgender peers† (Sokoll, p.24). Eighty percent of these students reported feeling unsafe at school. One method to assist students who are transgender to feelRead MoreTraining Managers to Motivate Employees2018 Words   |  9 Pagesso many styles, can training help managers adopt a more autonomy-supportive motivating style toward employees. Will the employees of these managers in turn show a greater workplace engagement? Research shows managers that participate in training, have a more significantly supportive management style. This paper will discuss the managers’ motivating styles and the benefits to employees when managers become more autonomy supportive. One of the most challenging parts of a manager’s job is the

Marketing Positioning - 1419 Words

What a strange word, â€Å"positioning.† Its origins are shrouded in the fog of history. The popular marketing writers, Jack Trout and Al Ries, started talking about position or positioning in 1972 or thereabouts, and took credit later for having invented positioning. However, I believe that positioning was an emerging concept and a term, in at least limited use, within the marketing and advertising community at the time that Trout and Ries first wrote about it. Certainly, the basic concepts of positioning were not new in 1972. The term â€Å"positioning† was described by Trout and Ries as the basic position in the consumer’s mind occupied by a brand. They saw positioning as an antidote to the â€Å"over-communicated† society, in which consumers were†¦show more content†¦At the beginning, it’s critical to talk to consumers representing a broad spectrum of the potential market. It is in these early stages that you must resist the temptation to focus too quickly on a narrow segment of consumers. Keep the market definitions very broad in the early stages of the research so you do not accidentally preordain the outcome before it begins. For example, if you interviewed people who only use rotary lawnmowers, you probably would find they only want to buy rotary mowers. But if you interviewed everyone with a lawn, you probably would identify many different needs, problems and motives that may form the basis for a positioning strategy. Qualitative methods (focus groups, depth interviews and ethnography) are essential in the early stages. What do consumers know, and what do they not know? What language, associations, images, and metaphors do consumers use in talking about the category? What brands are they familiar with, and how much do they know about the different brands? What are their perceptions of each of these brands? What motivates them to consume the product or use the service? What are the key determinates of brand preference? How is the market segmented or subdivided? What products or services would be substituted if the subject brand were unavailable? What are the major channels of distribution, and how does the channel relate to perceptions and usage of the brands? Who are heavyShow MoreRelatedMarketing Positioning1012 Words   |  5 PagesWhat is positioning? How has the organisation that you have selected positioned their product? As we all know that, there are three steps in target marketing which are market segmentation, market targeting and market positioning. According to Kotler (2010), the definition of product position is â€Å"the way the product is defined by consumer on important attributes – the place the product occupies in consumers’ minds relative to competing product† (P280). Furthermore, in principle, a brand must haveRead MoreMarketing Positioning1254 Words   |  6 PagesNon Urban, income is medium to high | Sociable, Friendly, Gregarious | Average | Economical Snackers | U.S.A | Larger Families, Better educated, income is low to medium | Self assured, price oriented | Average | Market Targeting In target marketing the seller distinguishes the major market segments, targets one or more of these segments, and develops products and services tailored to each selected segment (Wright amp; Esslemont, 1994). Terra Chips’ target market is â€Å"Nutritional Snackers†Read MoreMarketing Communication (Brand positioning).1888 Words   |  8 PagesBrand positioning is an attempt to create and maintain a unique representation of the brand in customers mind, a representation that is expected to stimulate choice of that brand (Rossiter, 2005, p.42). Positioning, in fact, refers to how customers think about different brands in a market. Through brand positioning a company attempts to build a sustainable competitive advantage on product attributes in the consumers mind. Nevertheless, developing a successful positioning strategy is not easyRead MorePositioning and Marketing Mix2743 Words   |  11 Pagesmust take effective measures to deliver and communicate the chosen position to target consumers. Marketing mix efforts should be synchronized to back the positioning strategy. If the company wants to build a position on better quality and service, it must first take necessary action t o deliver that position. Tactical details of the positioning strategy must be worked out to guide the designing of marketing mix-product, price, place and promotion. A company that chooses a â€Å"high-quality position† mustRead MorePositioning: Marketing and Product5093 Words   |  21 PagesBrand Positioning Submitted by: Rishi Dewan PGDM-Marketing (DCP) IMT Ghaziabad Contents Introduction 2 Process of Positioning 3 Strategies of Positioning 5 Positioning by Product attributes 5 Positioning by Quality 5 Positioning by Price 6 Positioning by User Category 7 Positioning by Use 8 Positioning by Competitor 9 Positioning by Celebration 10 Positioning Errors: 11 1. Under-positioning 11 2. Over Positioning 11 3. Confused positioning 12 4Read MoreApple and Marketing Positioning Essay1281 Words   |  6 PagesMarketers manage product positioning by focusing their marketing activities on a positioning strategy. This essay will discuss the multiple factors that are crucial to optimal market positioning. The factors that impact the chosen organisation, Apple, and the chosen product, laptop computers, include market segmentation, market positioning, and the marketing mix, which comprises price, promotion, place and product. Established in the United States of America in April 1976, Apple Inc is a multinationalRead MorePositioning Strategy For The Marketing Program830 Words   |  4 PagesPositioning refers to the act of distinguishing a brand in customer’s minds relative to a competing brand in terms of the benefits and attributes that the brand offers, Keegan and Green (2005). According to Aaker and Shansby (2001), positioning goes far beyond the image that a marketer may want to conjure up in the mind of customers. Positioning can be viewed as a principle asset to a brand strategy, as all elements of the marketing program can potentially affect the effectiveness of any positioningRead MoreMarketing and Positioning Eureka Facts3041 Words   |  13 PagesSegmentation - Targeting – Positioning Eureka Facts, The Smart Marketing Information. 1 SEGMENTATION – TARGETING – POSITIONING BY: JORGE A. RESTREPO President Principal Researcher EurekaFacts LLC The strategic marketing planning process flows from a mission and vision statement to the selection of target markets, and the formulation of specific marketing mix and positioning objective for each product or service the organization will offer. Leading authors like Kotler present the organizationRead MoreMarketing - Positioning Your Brand6468 Words   |  26 PagesClean Edge Razor Splitting Hairs in Product Positioning 1 Index 1. Synopsis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 2. Situation Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 3. Alternative Evaluation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 4. Position Strategy, with explanation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 5. Marketing mix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 6. Expected Outcomes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 7. Appendices†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 - 22 2 Synopsis: BasedRead MoreMarketing Segmentation, Targeting and Positioning Essay1388 Words   |  6 Pagesof a targeted market. 3. Discuss what is meant by positioning using two example of a business positioned in differing market sectors Marketing consists of a range of techniques designed to sell a product/service. It focuses on customers and their needs, firms generally undertake research aimed at finding out about their customer’s requirements. A well planned marketing campaign involves a range of methods including; market positioning, Market planning, identification of target markets and

Alfred Kinsey Free Essays

Kara Duenas January 27, 2013 2nd period A. P. Psychology Mrs. We will write a custom essay sample on Alfred Kinsey or any similar topic only for you Order Now Gatewood Alfred Kinsey was born in New Jersey on June 23, 1894 to Alfred Kinsey and Sarah Charles. As a young boy he suffered many illnesses such as rheumatic fever and typhoid. In high school, he began his interest in biology and botanical studies with the influence of his teacher. He started his career in biology as a zoologist and entomologist but later found interest in sexology. His parents were very religious therefore not agreeing with his choice of career. Due to this he considered his father’s wishes by studying engineering but decided that he was better off with biology. In 1919 Kinsey graduated from Harvard with a Doctor of Science degree and joined Indiana University. He became a full professor in 1924 but was not satisfied with the offer he was given so he took a change in career paths and began to study sex and marriage. His reason for studying sex and marriage was that he was intrigued by the lack of details and inaccuracies of research he read. With his knowledge in biology, he decided to take a biological approach in studying sex and marriage. As his first case studies and research, he started by asking his students (freshman and sophomores) detailed questionnaires but that did work out because he found that some of the answers were too inappropriate. He decided to start one on one interviews. â€Å"Kinsey received research support from the National Research Council and the Rockefeller Foundation, which allowed him to hire research assistants, expand the geographic scope of his work, and found the Institute of Sex Research at Indiana University in 1947†. This sparked his career in sexology. He decided to drop his marriage course and solely focus on his sex research. In 1948 he published his first book on sex called â€Å"Sexual Behavior in the Human Male†, this book, based on over 5000 sexual histories, provided a series of revelations about masturbation, adulterous sexual activity, and homosexuality. In 1953 he published â€Å"Sexual Behavior in the Human Female†, this book was based on almost 6000 sexual histories that contained many revelations about women’s masturbatory practices, premarital sexuality, and orgasmic experiences. In particular, the book reported that extramarital and premarital sex were more frequent than generally believed; that nearly all males, especially teenagers, masturbated and that masturbation did not cause mental illness; and that one in three men reported having at least one homosexual encounter. Alfred Kinsey focused all his research on the following topics: anal sex, bisexuality, coitus, erogenous zones, extramarital sex, fantasy, foreplay, homosexuality, masturbation, nudity, oral sex, orgasm, peak performance/maximum sexual activity, premarital sex and sadomasochism. There are little studies shown in the original Kinsey Studies regarding anal sex. He reported, among the male homosexual, occasional individuals brought to orgasm anally and for females, Kinsey said that good incidence data was not available. Kinsey found that bisexuality is more frequent in males then in females but believed that because a male and a male engage in sexual activity does not mean they are homosexual. Kinsey spent most of his time researching and studying sex that he did not have time for his wife. He began having sexual affairs with children and experimented to deepen his studies and knowledge about sexual behaviors. Kinsey’s work has been instrumental in advancing acceptance of pornography, homosexuality, abortion, and condom-based sex education, and his disciples even today are promoting a view of children as â€Å"sexual beings. † Their ultimate goal: to normalize pedophilia, or â€Å"adult-child sex † Kinsey’s health deteriorated under the strain of public attack and uncertainty about the future of his institute. Everyone attacked him for his ways of conducting research and his methods. On August 25, 1956 Alfred Kinsey died of heart disease and pneumonia. ——————————————– [ 1 ]. Kinsey, 1948, W. B. Saunders of Philadelphia, and the book was published while the Indiana legislature was in recess in December 1948. The 804 page book. â€Å"Alfred Kinsey Biography (1894-1956). † Internet FAQ Archives – Online Education – faqs. org. http://www. faqs. org/health/bios/10/Alfred-Kinsey. html (accessed January 27, 2013). [ 2 ]. â€Å"Alfred C. Kinsey: A Pioneer Of Sex Research. † National Center for Biotechnology Information. http://www. ncbi. nlm. nih. gov/pmc/articles/PMC1447862/ (accessed January 27, 2013). [ 3 ]. â€Å"Alfred C. Kinsey: A Pioneer Of Sex Research. † National Center for Biotechnology Information. http://www. ncbi. nlm. nih. ov/pmc/articles/PMC1447862/ (accessed January 27, 2013). [ 4 ]. Ibid [ 5 ]. â€Å"The Kinsey Institute – Kinsey Study Data [Research Program]. † The Kinsey Institute for Research in Sex, Gender, and Reproduction. http://www. kinseyinstitute. org/research/ak-data. html (accessed January 27, 2013). [ 6 ]. Kinsey, 1948, W. B. Saunders of Philadelphia, and the book was published while the Indiana legislature was in recess in December 1948. The 804 page book. â€Å"Alfred Kinsey Biography (1894-1956). † Internet FAQ Archives – Online Education – faqs. org. http://www. faqs. org/health/bios/10/Alfred-Kinsey. html (accessed January 27, 2013). How to cite Alfred Kinsey, Papers

Herpes Simplex

Question: Write an essay on A virus of the name Herpes Simplex. Answer: A virus of the name Herpes Simplex causes a viral disease named Herpes Simplex. They can infect different parts of the body based on which, the categorizations of the infections are done. If the virus infects the mouth and face, it is known as Oral Herpes. For the genital organs, it is Genital Herpes and for the fingers, it is Herpetic Whitlow. There are also other forms of Herpes as it infects the eye, brain and the newborns. Small ulcers are formed from initial blisters after they break open. There are two different forms of the Herpes Simplex virus that are classified as HSV 1 (Type 1) and HSV 2 (Type 2) (Schiffer Corey, 2014). Type 1 is responsible for the oral infections and type 2 is responsible for the genital infections. The present report describes the overview of the Herpes Simplex infection and its various perspectives with a brief discussion of the prevention. Overview of the Herpes Simplex Globally, the rate of the infection by Herpes Simplex Virus or HSV has been found to be almost 90%. People infected with the virus either develop genital or labial lesions and in most of the cases, the disease goes undiagnosed or it displays no symptoms for its presence. Patients infected with HSV and showing no symptoms are known to possess subclinical HSV. In most of the infections, the disease is transmitted horizontally to the sexual partner of the patient or vertically to a newborn as neonatal HSV. Since the infections stay unnoticed in most of the cases, there occurs a high risk of spreading the disease.According to WHO (World Health Organization), the infection by HSV is prevalent throughout the world and about 3.7 billion people are infected with the type 1 virus and 417 million people are having the type 2 infection. Type 1 infection constitutes about 67% of the total proportion and infecting mainly the people under the age of 50. Type 2 constitutes about 11% of the infectio n with the affected population of the age 15 to 49 years. Both these types of infections are lifelong and are extremely contagious ("World Health Organization", 2016).The social determinant of the HSV infection is most prominent for the type 2 infections as it is most prevalent in the underdeveloped countries and regions where the preventive measures are not appropriately implemented. It is a significant public health problem as the infection spreads through sexual transmission and often lands up in a more severe pathological condition of AIDS. The associated risk factors include increased number of sexual partners, older age, lower levels of education and socioeconomic status and unsafe sex trade (Meque et al., 2014). However, for the type 1 infection, the associated risk factor is a unhygienic lifestyle. The risk factor for the HSV infection has been found to start at the age 6 months to 3 years for the type 1 infection. By the time the patient reaches attains adulthood, up to 90% of the patients develops the infection. Genital herpes is the risk associated with the type 2 infection that frequently occurs due to oral-genital sex (Masese et al., 2013). A prior history of a sexually transmitted disease also boosts up the transmission procedure. Rationale for actionWHO stated that the number of people affected by the HSV infection in Australia in the year 2012 is 521 million males that constitute about 73% and 488 million females constituting about 74%. This is quite an alarming situation in Australia as either of the two types of the infection affects a huge amount of the population. However, the figures are quite relieving when compared to the population of African countries where about 87% of the population is affected by the disease. Genital herpes is often very painful and is linked with morbidity that can even lead to mortality (Johnston Corey, 2016). Since it is associated with the development of AIDS, therefore, the chances of mortality increase severa l folds with the development of the disease. Not only the adults but also the infants are susceptible to death with the prevalence of this contagious disease.There has been a significant increase of HSV infections in the last decade. Long-term consequences were also observed for the disease when they were left untreated. Due to the rise in the rate of infection in the past ten years, there has been a significant increase in the rate of infection of HSV. Genital herpes have been increased drastically as a sexually transmitted infection and it has been found that one out of eight Australians is affected by the disease and among that, 85% of the population are affected by the type 1 disease and 20% is affected by the type 2 HSV (Jones, Raynes-Greenow Isaacs, 2014).It has been found between the Aboriginal and the Torres Strait Islander people of Australia that they have lesser access to the therapeutic and preventive interventions for health when compared to the non-indigenous Australi ans. They do have appropriate facilities of the social determinants like housing, employment and education. Therefore, the rates of the HSV are higher among this population when compared to the non-indigenous population of Australia. The rates of the disease standardized by age are also comparatively higher for the population that needs effective intervention for the prevention. Even if the population represents only 2.5% of the total Australian population, yet the rate of HSV is as high as 18% for HSV when compared to the 12% for the rest of the Australians (Minichiello, Rahman Hussain, 2013). This statistics is also applicable for the other sexually transmitted diseases for the population and have been found to be higher by four folds when compared to the non-indigenous population. Primary Prevention 1 Over the years, Australia has successfully managed the infections that are sexually transmitted, not only for HSV but also for the other infections. For strengthening this campaign, the government of Australia has developed a program named Third National Sexually Transmissible Infections Strategy 2014 2017 that aims at providing effective and safe treatment for the sexually transmitted infections or STI, which includes HSV. This program has caused a significant and rapid reduction in the genital HSV among the Australians and is expected to further reduce the rate in the coming years. Last five years have seen a considerable increase in the rate of STI and it needed immediate intervention. It was more prominent among the Aboriginals and Torres Strait Islanders and therefore, a program was designed that would help to cure the disease among this indigenous population. However, the program adopted respect and cultural safety as the paramount for the prevention of HSV in this remote and rural committee. The program not only aimed at controlling HSV, but it also targeted the underlying risk factors of AIDS and the diagnosis of the other viral diseases like hepatitis infection, which forms a part of the management of HSV. The program provided support by prevention activities, timely treatment and testing for HSV and decreasing the barriers that occur for the testing among the populations that are in priority. HSV in Australia depicts upward trends for most of the priority population and requires immediate intervention and the program focuses to make the population aware of the reproductive and psychosocial consequences of HSV (Sti.health.gov.au, 2016). Priority Prevention 2 The Sexual Health and Family Planning Act of Australia has designed educational policies and programs for eradicating the sexually transmitted diseases like HSV. The policy aims at proving treatment and test for the university students for increasing the awareness of HSV among the population. The Act also determines the direct costs for the entire project and cost of the individual cases have to be identified. The policy of the act provides education to the population that is sexually active, especially among the university students who are aged 16 to 25. Several universities are in association with the act for the successful completion of the program. The act offers a wide range of health and educational promotional activities for raising awareness about HSV. Tests, which are self-administered for HSV is provided with relevant resources and references to the other health agencies if required. Therefore, the act along with its policies aims at leveraging the health of the Australians by providing appropriate preventive measures for Herpes Simplex infection ("Sexual Health and Family Planning ACT - News", 2016).ConclusionThe present report discussed the hazards of HSV infection and the intervention required for prevention of the disease. The underprivileged population is the most affected with the disease and the health promotion programs should be aimed at these population. The Aboriginals and Torres Strait Islanders of Australia are the most affected group of Australia and the future health policies should aim at providing better health facilities and social determinants for prevention of the infection. However, several programs and policies have been developed in Australia for mitigation of the sexually transmitted diseases, but the complete eradication of the disease is possible only with the healthy habits and lifestyle of the individuals. References Australian Social Trends, Jun 2012. (2016). Abs.gov.au. Retrieved 5 June 2016, from https://www.abs.gov.au/AUSSTATS/abs@.nsf/Lookup/4102.0Main+Features10Jun+2012Department of Health | Third National Sexually Transmissible Infections Strategy 2014-2017. (2016). Sti.health.gov.au. Retrieved 5 June 2016, from https://www.sti.health.gov.au/internet/main/publishing.nsf/Content/ohp-bbvs-stiJohnston, C., Corey, L. (2016). Current Concepts for Genital Herpes Simplex Virus Infection: Diagnostics and Pathogenesis of Genital Tract Shedding. Clinical microbiology reviews, 29(1), 149-161.Jones, C. A., Raynes-Greenow, C., Isaacs, D. (2014). Population-based surveillance of neonatal herpes simplex virus infection in Australia, 19972011. 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